Country of origin
South Africa
Products
Grapefruit, oranges and pomelo
Brands
Caddy, Sungold and Vorster
Fruit grower Laeveld Sitrus is located in Letsitele, a prosperous citrus-growing area in South Africa. Established in 1991, the company primarily specialises in growing grapefruits and oranges for the Sungold and Vorster labels, which are marketed by Total Produce B.V. They recently started producing mandarins, pomegranates and avocados. Laeveld Sitrus is a completely independent family-run business that is currently being run by the third generation.
With a focus on innovation, investments are continuously made in advanced machinery and facilities.
For many generations, the company has been a socially conscientious employer that offers certainty to the local population and has a significant impact on the development of the area in which it produces its products.
The relationship between Total Produce B.V. and Laeveld Sitrus dates back to the early 1990s and is characterised by excellent collaboration, transparency and open communication.